Every call starts with a voice. We find yours.
Consciousness-forward coaching for on-air sports broadcasters. From your first game to a national broadcast – we close the gap.
The best coaching doesn't tell you what you already know
We don't hand you a list of clichés. We watch your material, find the thing you aren't seeing or hearing yourself do, and build your call from there. Consciousness-forward isn't a tagline. It's the difference between sounding polished and sounding alive.
The biggest names in the industry...
One of the biggest challenges in being or becoming a sports announcer is a lack of guidance and tuition. How are you meant to be the next Martin Tyler or Al Michaels if nobody’s giving you reliable feedback? That’s where Brad comes in. He has a great ‘ear’ and his skill lies in maximising the potential of every broadcaster he works with. Brad is the ideal guide on the journey from awful or ‘awdinary’ to awesome! Sorry about the spelling but it’s how things SOUND that matters - he’ll teach you the power of alliteration!
Jon Champion
Premier League, World Cup, MLS, NBC, ESPN
The sports broadcast industry has lived for too long with a yawning gap around its provision for learning and feedback. Generations of aspiring broadcasters have essentially been left to "pick it up as they go along". This is particularly true of announcing (or "commentary" as we call it in the UK). Brad has an appetite to put that right...and he has the experience, know-how and contacts within the industry to execute that intention. It’s great to think that - in his hands - newcomers to the industry can be guided, nurtured and brought to maturity.
Peter Drury
Premier League, Champions League, NBC, Sky Sports
Upon arriving at USL, Brad had an immediate and lasting impact on all levels of broadcast production, but particularly with the on-air talent. His work with young, new commentators helped them grow in their skills and confidence, which of course helped increase viewership engagement. Brad’s ability to provide direct, constructive feedback that he can then use to help chart the progress of Commentators, both Play-by-Play and Color Analysts, is invaluable, and he’d be an asset to any professional looking to get better in the booth.
Michael Cohen
Executive Producer - 2027 FIFA Women's World Cup on Netflix
Don't take it from me
I've had the honor of working with some of the greatest talent in the sports broadcasting business. Below are just a few of the incredible people I've been blessed to work with.
I love that Brad is doing commentary coaching. With his long history and in-depth knowledge of sports broadcast… it only makes sense. I remember when I first met Brad I was struck by his kind and quirky nature. And I say that… because it’s important to his coaching. He very much treats broadcast as a craft and is always looking for subtle ways to help differentiate the talent he works with. I’ve very much appreciated the time we’ve worked together and the direction he’s given me to examine the way I describe a play or how I’m emphasizing a particular moment. All of the little things matter and that comes through in Brad’s coaching.
Lori Lindsey
Color Analyst - FIFA Women’s & Men's World Cup, NWSL, MLS
Brad Baker made me think about parts of commentary I’d not necessarily thought of before and helped me improve in so many areas. I could physically feel myself getting better under his tutelage. A brilliant broadcasting mind that will absolutely improve your game.
Callum Williams
Commentator - MLS, Premier League, EFL, Copa Libertadores
Brad is a gifted story teller with a talent for identifying what a commentator can add to a sports broadcast. His knowledge and experience of the industry enables him to spot talent and create top quality content.
Tony Husband
Commentator - FIFA World Cup, MLS, Nashville SC, BBC Match of the Day
Brad is both a student of the industry and a professor. He studies broadcasters around the world and uses his vast knowledge of broadcast styles and fundamentals to improve commentators on an individual level. In an industry where feedback is not always honest, Brad delivers what needs to be heard and challenges broadcasters to improve their craft starting with the smallest of details and progressing to career changing major steps.
John Freeman
Commentator - Voice of the University of Virginia Cavaliers
I worked with Brad in the past, and it was some of the most consistent and in-depth commentary feedback I’ve ever received. Brad has his finger on the pulse of what makes a great commentator and how to deliver constructive criticism as well as anyone in the industry. I always valued anything Brad had to say and he always challenged me. He not only knows what message to deliver but HOW to deliver it as we can all be a bit defensive when it comes to our work. Aditionally, he keeps the fun in the work which might be the most important part of who he is. If you work with Brad, I am confident you will see an improvement and find a friend along the way. Can’t recommend this guy enough.
Tyler Terens
Commentator - FIFA Men's World Cup, MLS, Chicago Fire, USL, FOX
Brad has been instrumental in my growth as a broadcaster. His ability to give constructive feedback is his X factor. Brad gives meticulous notes on the things that need to improve while also highlighting the good work being done in a broadcast. I felt challenged as a person and a broadcaster in my time working with Brad, and would encourage others looking to take their talents to the next level to work with him!
Jamie Watson
Color Analyst - FIFA Men's World Cup, FOX, MLS, Nashville SC, Minnesota United, USL
Still have questions about coaching?
Here are answers to what new and veteran broadcasters usually ask first.