The sound of your best call yet.

Brad is as substantial a voice in American soccer broadcasting as anyone you hear each week. He’s made lasting impacts on announcers at all levels. Every broadcaster in their professional infancy seeks to find their own unique voice -- Brad provided me the knowledge and confidence to explore my style and develop my skills. My career was indelibly changed by his creativity and desire to help me improve on and off air, and I trust him implicitly. Anyone in our industry would be lucky to call him a coach (or friend).

Mike Watts

Commentator - MLS, USL, ESPN, FOX, CBS, Cincinnati Bengals

Brad is a gifted story teller with a talent for identifying what a commentator can add to a sports broadcast. His knowledge and experience of the industry enables him to spot talent and create top quality content.

Tony Husband

Commentator - FIFA Men's World Cup, MLS, Nashville SC, BBC Match of the Day

I love that Brad is doing commentary coaching. With his long history and in depth knowledge of sports broadcast…it only makes sense. I remember when I first met Brad I was struck by his kind and quirky nature. And I say that…because it’s important to his coaching. He very much treats broadcast as a craft and is always looking for subtle ways to help differentiate the talent he works with. I’ve very much appreciated the time we’ve worked together and the direction he’s given me to examine the way I describe a play or how I’m emphasizing a particular moment. All of the little things matter and that comes through in Brad’s coaching.

Lori Lindsey

Color Analyst - FIFA Women’s & Men's World Cup, NWSL, MLS

I worked with Brad in the past, and it was some of the most consistent and in-depth commentary feedback I’ve ever received. Brad has his finger on the pulse of what makes a great commentator and how to deliver constructive criticism as well as anyone in the industry. I always valued anything Brad had to say and he always challenged me. He not only knows what message to deliver but HOW to deliver it as we can all be a bit defensive when it comes to our work. Aditionally, he keeps the fun in the work which might be the most important part of who he is. If you work with Brad, I am confident you will see an improvement and find a friend along the way. Can’t recommend this guy enough.

Tyler Terens

Commentator - FIFA Men's World Cup, MLS, Chicago Fire, USL, FOX

Upon arriving at USL, Brad had an immediate and lasting impact on all levels of broadcast production, but particularly with the on-air talent. His work with young, new commentators helped them grow in their skills and confidence, which of course helped increase viewership engagement. Brad’s ability to provide direct, constructive feedback that he can then use to help chart the progress of Commentators, both Play-by-Play and Color Analysts, is invaluable, and he’d be an asset to any professional looking to get better in the booth.

Michael Cohen

Executive Producer - 2027 FIFA Women's World Cup for Netflix, USL, MLS

Brad Baker made me think about parts of commentary I’d not necessarily thought of before and helped me improve in so many areas. I could physically feel myself getting better under his tutelage. A brilliant broadcasting mind that will absolutely improve your game.

Callum Williams

Commentator - MLS, Premier League, EFL, Copa Libertadores